i'm jon fortt here with spotify chief revenue officer, jeff levick.ements you guys had today. a shift in probably what spotify is to a lot of people. you're becoming in a way a music publisher. working with artists to create tracks specifically for running. tracks that change tempo. you've got video that you're doing original video along with partnerships with others. what does this signal about what spotify intends to be in the next two to three years. >> spotify is already a destination where 60 million people come every single day to listen to music and spend a large portion of their day with us. what it signals is we want to find ways to enhance the experience and provide more content for all different parts of the day when you're using spotify. whether it's the morning, afternoon or evening for us to have the content that you want to see at those different times today. >> artists and some record companies are having a concern about what this technology affects on music really is. when the supply of music that you have for any given moment gets so