jeff lockwood. >> reporter: sport's great realize they are watching someone special. >> the kind of guye really in jess' league especially at 19-year-old old. >> reporter: lockwood is touring country, posing for photos and riding high in front of more than a million fans a year. it's a giant leap to a big stage for a kid from volberg, montana, population 17. was there much to do besides for instance ride animals? >> no, heck, you grow up riding horses to gather the cows and then, yeah, you're just riding at all times. >> reporter: lockwood's family is full of cattle ranchers and retired rodeo athletes. >> 13 i got on my first big bull. >> reporter: and probably had to think about that moment for a long time. >> oh, yes, since i was 3 or 4. >> reporter: but these days he lives part of the year in bowie, texas, north of dallas. lockwood trains doing chores to earn his keep at ranch of cody lambert. >> you've got to compartmentalize. >> reporter: lambert a riding champion is now pbr owes livestock director. how good is he? >> would i say he's got a very good chance to be as good as the bes