if i was terry lundgren, running macy's or bloomingdale's, i would say, are you kidding me? i have activists knocking on my doors, where are your margins? but jeffezos says the investors do not understand. i spoke to jeff bezos yesterday and he said there could have been more comfort on earnings calls. that is not what investors are there four. david: barry diller said this would be the most successful company in history and jeff bezos would go to number one as far as the richest man in the world. what do you think? matt: i do not think that is that far off the mark because his company is disrupting. it is creating this endless i'll of limitless choices, and that is such a powerful commercial strategy, which is what you are talking about right here. he is not letting up. he is pursuing this. stephanie: when you describe it that way, if i close my eyes, that is what walmart was it walmart first came onto the scene, it was, we have never seen this before and it is incredible. if you invested in walmart from the beginning, happy days. you are shopping at neiman marcus. matt: i baked to differ. in that comparison -- i beg to differ. in a comparison,