and then jeff mesa started to report earnings finally, and now he's one of the richest man in the world so that everyone thinks their jeff bezos and everyone thinks they have the next amazon. but it guess what, there's probably not going to be more than one, jeff bezos with amazon. yeah, there can certainly be a whole nasdaq full of thousands of them and maybe just losing money means losing money. right. and the article does bring up amazon and say that everybody tries to be amazon, and that's how they explain to their investors the, you know, the losses. but during this period of high inflation, they're starting to really question whether or not this whole business model of ponds economics as possible. and he also points out that the, the way these companies, these ponzi companies are going to have to grow, their profits is actually to shrink not to grow. and that's the opposite of what the sort of investors want. he writes that now i'm not saying peloton which he points out as being their stock prices down 75 percent from an all time high. he says it could go down further, 90 percent,