marketing director jeff ray heslett is the author of the new book "running the gauntlet." essential business lessons to lead, drive and grow profits. and a general partner with fly bridge capital partners. great to see you both. >> good to be here, thank you. >> at the end of the piece. he said the moral of the story is don't give up. i thought the moral of the story is don't count your chickens before they hatch. i was watching that and felt stressed for them as they had contractors and no money to pay them. >> how can you sign a paper for a ten year lease and not have money in the bank. the real moral of the story i have is don't put all your eggs in one basket either. they should have gone to a bank a lot earlier, had that relationship, and actually be working all along. they said they paid the loans off early. but you still need to develop that relationship with that bank. i didn't see them do that. >> it sounded like they had it. they had been working with them. the banks said it looked good. >> they went single threaded. and so in this environment particularly with b