here is nbc news' national investigative correspondent jeff rossen with rossen reports. >> reporter: robocall scammers hitting so many of us at once, day and night. more than 30 billion robocalls last year alone. so how easy is it for them? we've asked cybersecurity expert ellie finkelman to show us. you've created a program. >> in just under an hour i created a program that can dial all these phones and masking the number that displace on tys on the caller i.d. >> reporter: you can make it look like any number you choose. >> any number i choose. >> reporter: you're going to hit a button. >> right about now, the calls should start hitting. >> reporter: all at once. this is insane. they're all ringing. all from the same number. this weird 407 number. >> that's right. and i'm just one guy dialing a few dozen phones. this could have easily been anyone dialing thousands of calls. >> reporter: but now there is an app to stop those robocalls, called robokiller. here is how it works. every scam goes into a robocall database. the phone number flagged. so when the scammers call you, robokille

jeff rossen, of course.ck that could help you get back your lost phone. >>> and the miracle baby joining dwyane wade and gabrielle union's family. >>> and a revealing look at the man who one day will be king. what prince charles is saying about her future. >>> first, though, the tough, new rules going into place to new rules going into place to i'm always going to be a maker. and i think a company is the coolest thing you can build. i'm adam, and i make robots. you never know when inspiration is going to strike. so i take my surface pro everywhere. part of an entrepreneur's job is to get stuff done. i like to do, like, four things at once. the new surface pro can handle all of my programs. i can paint, i can mold, i can code. i have it on all the time, it's fantastic. we get to build toys for kids and change the world. it's a big deal. skate into the holidays with fifty percent off all jeans, all sweaters and all outerwear. need it now? buy online and pickup in-store today. ends monday, only at old navy. ♪ ♪

jeff rossen, nbc news, new york. >> wow, that's brilliant.ish they put on. >> it has a sense of humor. >>> for halloween, count on celebrities to do it up big. beyonce paid homage to toni braxton. the kardashians dressed as victor dwra's secret models. ciara channeled her inner warrior. heidi klum never disappoints. she and her boyfriend dressed as shrek and fiona. real deal. >> that is so cool. she is unrecognizable. >> always, year after year. thanks for watching "early today." i'm frances rivera. >> and i'm marlie hall. don't forget to check us out on instagram for news updates throughout the morning. the news continues right here on nbc. you could save energy by living off the grid. completely. or... just set the washing machine to cold. do your thing. with energy upgrade california. side shows take over the south bay. several arrests on halloween night after drivers stop >>> right now at 4:30, sideshows take over the south bay. several arrests on halloween night after drivers stop traffic and perform dangerous stunts. >>> thank you for j

watch what happens when i tell them who i really am. >> i am jeff rossen from the "today" show. v now. >> can i tell you something? my name is jeff, i work for nbc. >> hi, jeff. n>> you're o camera now. >> we are? >> when the supplies wears off, the sobering reality sets in. >> you walked up, gave me your name and i just said yes. awagave it all now if i were a badguy, i could drive you off somewhere, i could lock t doors. >> and rape me. >> yes. >> you got into a fake uber. think if ie a bad guy, i am one of the good guys. >> if you have a gun, there's noth cg do. i am done for. >> reporter: how can you prevent this happening to you? i'm giving my passengers some tips. >> o app check the license plate. match the license plate on the car to the actualec car. to make sure the person behind the wheel looks like your driver's photo in the app. >> confirm the driver's name and picture. >> reporter: and the final tip, don't give away your name, aske river who they are picking up. these girls d the right thing. they don't get in, but these guys do. >> never, ever give your name away. m

i'm jeff rossen.w technology to stop school buses from skidding out like this on wet roads. this technology could even stop a school bus before it hits another car automatically. you're going to see it in action. it can save lives, next. e lives. i'm all for my neighborhood. i'm all for backing the community that's made me who i am. i'm all for my theatre, my barbershop and my friends. because the community doesn't just have small businesses, it is small businesses. and that's why american express founded small business saturday. so, this year let's all get up, get out and shop small on november 24th. i got croissant. small business saturday. a small way to make a big difference. saturday only, at target. get 20% off kid's gifts, 20% off swift gifts, 20% off surprise gifts, and 20% off cozy gifts. weekend deals only at target. ♪ don't let cracked skin tell you what to wear. new aveeno® cracked skin cica ointment. with shea butter and triple oat complex. for fast relief and a protective barrier for las

jeff rossen reporting there. and obviously, this isn't an exact science.ne can drop at the wrong or right angle out of the box to completely shatter. the key here is to always use one of those phone cases and as an extra safety layer, you can buy one of those screen protectors for less than 20 bucks online. >> one time we were doing a live shot, and the first kid at the door dropped it and shattered it right then. >> oh. hope he had insurance. >> no, he just bought it. who knows? we'll be right back. i'm dianne feinstein and i approve this message. "look what she's accomplished... she authored the ban on assault weapons... pushed the desert protection act through congress, and steered billions of federal dollars to california projects such as subway construction and wildfire restoration." "she... played an important role in fighting off ...trump's efforts to kill the affordable care act." california news papers endorse dianne feinstein for us senate. california values senator dianne feinstein a ballot box breakdown. >>> decision 2018, election day tuesday.

jeff rossen has been investigating. >> reporter: testing them out.t screen hit. you grab for your phone and the glass is shattered. the new iphones are out, the x and xs. they have the strongest glass ever. saying, if you drop it, it shouldn't break. we're going to find out, buying a bunch of phones and dropping them on purpose to see how strong they are. apple claims the new xs models are made with the most durable glass ever in a smartphone. now, some customers already blasting the phones. one user tweeting, have the phone less than 24 hours, dropped it from less than 3 feet, already cracked. day one of having my iphone xs, dropped it and broke the whole screen. what does it take for the phones to break? let's try it out for ourselves. i have two of the new model iphones. this one doesn't have a case because we want to see how strong the glass is by itself. this one does have a case on it because we know many of you have cases and we're going to try that, too. we're going to go without the case first. we have multiple cameras rolling on this and of

today's correspondent jeff rossen has more. >> guys, good morning. so often it feels we hardly go a couple weeks without one. it has been 20 years since the deadly shooting at columbine. it was that shooting that changed police protocol. police used to wait for the s.w.a.t. team. now police are trained to enter and stop the gunman right an y way -- away. we got a first hand look at the tool s officers are using to ge ready for the next one. >> reporter: this week, police rushed to the scene in thousand oaks, california. gunman opening fire at the crowded country music bar. ron helus killed after the gunman shot him multiple times. >> he went in to save lives. >> reporter: this bar massacre just the latest in the string of mass shootings. in fact, according to the fbi, in 2017, more active shooters than any year ever recorded. 30 incidents. 138 people killed. now some police departments are using new technology to train officers for almost any scenario that could exist. come in the room here with me. it is state-of-the-art. look around. you can cue up

nbc's jeff rossen is on the board for the dramatic test. >> reporter: school buses losing control.gain. >> i'm going to need about 20 planses. i have a full school bus, and i have victims on the ground. >> reporter: and again. students inside going flying. already this year dozens of school bus crashes across the country. in texas, 24 students injured when this bus hydroplaned and flipped. near pittsburgh, dozens more rushed to the hospital in another crash. and near dallas 12-year-old jasmine alfaro was killed when her school bus crashed and burst into flames. but now the country's largest school bus-maker says they have developed new technology to prevent many of these crashes and save kids' lives, and today for the first time ever they are about to show us that technology on this bus in action, and to do it we have our drone out. we have multiple cameras, and we're here on this closed track away from traffic so nobody gets hurt, and the reason for that is because we're about to get on this bus and nearly crash it to see if it really works. the company bus sets up the test callin

i'm jeff rossen. come up on "today," we're talking about school bus crashes but now there's new technology to stop buses from spinning out like this. we'll show it to you in actions for the very first time. it's the country's largest bus maker doing it. how soon could this be coming to a town near you? we'll show it to you coming up. . ♪ ho ho ho this is christmas, baby ♪ [ groans ] dude, how many candy canes did you eat? [ mumbles ] that's hurtful. >>> it's 6:44. cold morning across the bay area. here's a live look outside in san jose. let's cover santa clara. it will be at about 44 degrees at 8:00. 52 degrees at 9:00. we'll be heating up today with filtered sunshine because of the smoke. we're talking air quality and the rain in the forecast coming up in less than five minutes. >>> and, darn it, we have brake lights again. i saw them light up across this flat section. we have more delays for the san mateo bridge. the bigger issue is the crash on the peninsula. i'll find out what i can on this contin

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. >> we must send jeff rossen to sleep over. we'll find out. never go h in ther will send his producer lindsey. >> i am in a hotel down the street. lindsey isnside the house. >> lindsey is alone. >> tngs took a turn. >> thank you. >>> you know who is here? dr. oz. he has a new's study. revolutionary. how to lose wght and keep it off. >>> and we have theights from a fun and surprising night at the cmas. but first here is a look the your local news and weather. nly half the story? at t. rowe price, hundreds of our experts go beyond the numbers to examine investment opportunities firsthand. like a biotech firm that engineers a patient's own cells to fight cancer. this is strategic investing. because your investments deserve the full story. t. rowe price. invest with confidence. hurforty percent off yourget entire purchase, or fifty percent off when you use or open an old navy card now through sunday. need it now? buy online and pickup in-store today. that's forty percent off your entire purchase, only at old navy. only at old navy. because it's the

jeff rossen has been investigating. >> reporter: drop your phone sometimes. >> yeah. >> >> reporter:ttered. the iphones are out, the x and xs. ey have the strongest glass ever. saying, if you drop it, it shldn't break. we're going to find out, buying aes bunch of ph and them on purpose to see how strong they are. apple claims the new xs models are made with the mostsmartphon. now, someblasng the eones. user tweeting, hav te dropped it from less than 3 feet, already acked. da having my iphone xs, the whole screen. let's try it out for e n model iphones. this one doesn't have a case because we want to see how strong the glass is by itself. this one does have a case on it because we know many of you and that, too. we're going to go without the case first. we have multiple cameras rolling on this and of course, i have thephone camera rolling right there. i'm going to take it out of my pocket and drop it becauseat how you would do it. see? not cracked. e screen isall-good. see it again. same area.. whoops and again, falling at random angles. the screen is still not craccrd. thn is fine. t

i'm natalie morales, along with carson daly, sheinelle jones, jennaush hager and jeff rossen. >> i'mith the weather. al told us to expect this. but i'm not prepared. i'm a california girl now. >> look at this traffic. it seems like we were surprised.