. >>> i thought i was close to convincing jeff schoep to publically denounce the white power movements. he's still making money selling hate online. merchandise that celebrates bigotry and even murder. despite working with extremists for 20 years, i feel lost. so i reach out to an old friend in berlin for guidance. >> hello, ari. how are you? >> 2k3w50d >> 2k3w50d 2k3w50d >> 2k3w50d >> a social psychologist who studies extremism. how they can be deradicalized is the focus of his life's work. >> i'm working with an individual whose name is jeff schoep. he is the leader of the largest neo-nazi group in the united states. i need to understand can somebody like that change, somebody at that level who has been in from the time he was 14 or 15 years old. >> i think a very dominant motivation for most of us is the quest for significance, the quest to feel respected, feel empowered, feel that we matter. in the case of jeff, he could be a force for the good as a person that could authoritatively turn others away from extremism. if he felt that he can re-enter society, he can fulfill an importa