my name is jeff tumlin, and i have been in the transportation industry for a long time, for 25 years,g cities and transit agencies how to clarify their values and then use transportation investments to make those values manifest. i like asking questions about what is most important, what does success look like, and more importantly how would we measure whether we were actually successful or not. that's where my technical work comes into play, trying to use tools to be able to measure social equity and environmental outcomes and to align our transportation spending in order to best achieve the public good. i ended up in this industry against my better judgment. i discovered very early in my career and sort of by accident that we in transport have a bigger impact on public health outcomes than the medical industry does. we have a bigger impact on economic development, than economic development programs do. and more importantly, we are arguably the biggest driver of opportunity. we decide how many jobs people can get to in a reasonable commute time. we determine whether children can get