year awards past winners, nick woodman, the creator of the go pro camera as well, reed hoffman and jeff weiner of linkedin. it's hosted by an incredibly han handsome emcee. you sometimes give awards to people that are up and comers, never heard of them and other times it is somebody who has been established and reed hoffman is agood example. i'm fascinated that a guy that made a billion dollars off paypal wants to win april crystal award and so excited -- i mean, he could buy as many crystal awards as he wanted, right? >> absolutely. when you look at this award, it is the premier entrepreneur award to win. >> i agree with you. >> you look at the core of entrepreneurs, they are absolutely competitive. they want to win in everything they do. and you look at the crystal and say, yes, the crystal isn't worth much -- >> it's lovely, probably worth 90 bucks or something. >> they are absolutely competent tif. for many in the competition, the companies range from small to very large. some of them are looking to brand themselves and some of the companies are looking to build out their teams and people