. >> reporter: i'm riding with vet rant lieutenant jeffrey diedrich. >> bodies trashed. one shoulder surgery, broken this hand three times. >> from? stuff on the job? >> yeah. >> reporter: he now heads the l.a. county sheriff's counterfeit and piracy team. laundry detergent -- >> you can smell it. i don't get it. >> reporter: cigarettes, alcohol. detergent? >> if we're driving around with a kilo of cocaine, we're nervous. these guys are driving around vanloads of this stuff every day like nothing. if you m selling counterfeit tide as heroin? what would you choose? the tide. you're not going to do 40 years in prison. >> reporter: the math goes something like this. dealers buy the stuff for maybe $5 a bucket, and we found it for sale online for at least five times that. 25 bucks for that one. here's another one. $35 for that. within 20 miles of where i am right now, i'm being offered four -- four different sellers. >> we started seeing this really escalate starting about a year ago. it's showing up all over the place. and the social media is the enabler. >> reporter: in pl