jeffrey immelt has been the ceo for quite a while. he has hit on what will be a solution. he is trying to turn the company into a software company. he hopes it will be in the top 10 software companies in 2020. there are signs the company is changing the way it does business. >> it is a real transformation. he has been in there since 2001 and people have been waiting for something to happen. i think people have given up. in the last year, they are outperforming the s&p, he is getting rid of financial assets, that caused trouble during the financial crisis. they focus heavily on the industrial side in the industrial internet. they have developed an operating system to connect this stuff. >> we associate ge with refrigerators and jet engines, and jeff comes in and he wanted to become a software company. >> it caught people by surprise, especially the people they try to hire. they set up a software company, started calling people, people did not know they were there. they did not know ge was in the software business. it is a battle they have been fighting. carol: you write tha