jeffrey ca jeffrey katzenberg raising money for a new platform they call new tv which they plan to launchd the end of next year. they haven't announced how much they'll charge for this subscription service but katzenberg telling me the focus on high quality, professionally generated content that's short form and designed to be watched on your mobile phone and not the television set is a new niche. >> i think what we are building both in terms of what meg is designing in terms of the platform itself and to make this a mobile first product, that is not the case for any of the people that you just named, take netflix, less than 10% of netflix, less than 10% of hulu viewing is mobile. and it is not optimized for it either the content itself which is primarily an hour length is not optimized for on the go, in between viewing. >> now, the one billion investment is coming from a range of different media companies, including disney, fox, sony, nbc universal, cnbc's parent company, alibaba and others meg whitman says they'll benefit from alibaba's platform, they also have their own engineering tea