emily: jeffrey katzenberg there and meg whitman. coming up, more of that conversation and what they had to say about netflix hiking as prices, and whether customers will stick around. that is next. we are live streaming on twitter. follow tictoc on twitter. this is bloomberg. ♪ emily: back to our conversation with the quibi ceo and founder. while the content wars heat up, quibi has pledged to have 5000 bites of short-form content. are they on track? take a listen. >> we have things in production. it is early, but we don't see a challenge of developing this content. we are not a studio. we are not creating anything. we are working with investors and partners. honestly, we could not do this if it was one studio. we need everybody in the boat and producing for us. >> it is not just the content. for sure the content is as unique and differentiated in every respect from what people are seeing today or what exists on these platforms, but equally important is the way in which they will get it. no one has built a platform that is a mobile f

we speak with jeffrey katzenberg and meg whitman ahead.s iphone sales continue to slow, apple cutback on hiring. we have the inside details with ceo tim cook. the pressure was on for netflix this week as it kicked off tech earnings season thursday. after a robust programming lineup, investors had i expectations -- had high expectations. we were joined thursday after the results came in for a full breakdown. >> there's been a few signals. we got the "bird box" numbers. into believing they would blow away the domestic subscriber number. they just limped to exactly what their guide was. they guided to the same -$3 billion cash flow. i think people expected cash flow to improve, and it's not going to. i think that investors are more confused than anything. they are just not getting what they expected. emily: i just want to underscore netflix burned through $3 billion in cash in 2018. that said, they say 80 million people watched "bird box." "roma" was shown in 900 theaters. it is winning awards, but the multiyear plan is to keep significantly

it comes from former dreamworks animation studio and disney studios chair jeffrey katzenberg, and formeg whitman. expected to roll out next year, quibi already has millions of dollars from major movie studios. i sat down with whitman and katzenberg to discuss. we areo not think competitive with netflix, this is a different use case. we admire what they have done, it is remarkable. that is when you invest a half hour to an hour in an experience. this is a different use case, every morning you leave with your smart phone in your pocket, and you have in between moments during the day where you have 10 minutes where you want to see something great. we are making hollywood style high quality short form video designed for mobile. i mean less than 10 minutes. established customer behavior, people watch more than an hour a day, we will give them an alternative. orm has nott f been a huge success, so what makes you think this will be? but there isrrect, almost none of that short form episodic, and virtually none of it at the caliber of production and talent that mag is talking to -- that meg i