. >> reporter: jeffrey moss lived across the hall from rusty at college. >> always had a giant smile on his face, no matter the situation. always willing to help. used to end every conversation with, how can i help you? what can i do for you? >> reporter: in the tight-knit jewish community where rusty lived and was raising his family a man like him is called a mensch, yiddish for a stand-up guy. now that very supportive community gathered around his wife of ten years, andrea. she seemed to be a good fit for him? >> absolutely. they'd been together since college. he always spoke about her with great affection and respect. >> reporter: the couple had moved to dunwoody, an affluent suburb of atlanta, after rusty, a harvard mba grad, accepted a job with a software company. >> they had a great house in atlanta. they had a summer house out at the lake. they had a boat, they had two great kids. they were living the dream. >> reporter: a dream that was violently shattered that morning in the parking lot. the virtual execution of a young husband and father was in no one's frame of reference.