. >> reporter: jeffrey moss lived across the hall from rusty in college. >> always had a smile on his face no matter the situation. always willing to help. he always ended the conversation with, how can i help you? what can i do for you? >> reporter: in the tight-knit jewish community, a man like him is called a stand-up guy and now that very supportive community gathered around his wife of ten years, andrea. >> she seemed to be a good fit for him? >> absolute hly. they had been together since college. he always spoke about her with respect. >> reporter: the couple moved to dunwoody. >> they had a great house in atlanta, a summer house out at the lake, a boat, two great kids. they were living the dream. >> reporter: a dream that was violently shattered that morning in the parking lot. the virtual execution of a young husband and father was in no one's frame of reference. the ir rationality of the violence making it all the more terrifying. local attorney ester panage. >> it put a lot of fear into the whole community. >> reporter: the fleeting thought, was it a hate crime, was the kill