he's jeffrey sonnenfeld, professor of management at yale university school of business. jeff, nice to see you again. >> it's good to see, susie. >> susie: we know companies fail all the time but why are we recently seeing companies that have marquee names end up in bankruptcy-- kodak today, but also general motors, american airlines, barnes & noble, why is this happening? >> it is tragic when we see that portrait, and it has to do with the mindset. this is not a case of governance failures having to do with corrupt c.e.o.s that are plundering shareholder wealth or grandiost, but it's a bit of a mindset. as you saw with c.e.o. antonio perez in your piece, he's blame the competition for having done this to him. that's what capitalism is all about on the good side. he's not blame china or el nino or blaming wall street or all these different excuses. in this case, it's that consumers and the competition and technology have changed and this company didn't stay with it. they basically were the analogy of a razor blade manufacturer that really didn't care about selling the raz