he's jeffrey sonnenfeld, professor of management at yale university.you know, jeff, all across the country, people were going into twinkies withdrawal. there was a lot of talk on twit perwhere you could find some twinkies. you think that somebody is going to buy twinkies. who do you think it could be, and can they really make a go of it? >> well, i do think, like samuel clemmenes, mark twain said, the rumors of my demise are premature. i don't think these products are disappearing, even if the hostess company might go to a different stage of life. twinkies of course likewise in our lore, whether or not people were enraged and did violent things, supposedly, with this product. many confectionary companyes, almond joy, the different peter paul products lived on as herschs managed to give them a new life, companies like quaker city confectionary company disappeared but good and plenty lived on. it might be a private equity firm short term, lose of susie. it might not immediately be one of the food companies in the food business. you don't want to alienate