jemima looks differently right now, just walk up to a black woman and call her and jemima. she might look benign but i dare you to do it. [laughter] and yet when i talk to people about it, i did this exercise when i was working on the book. no matter what i was researching i would ask people at the end of the conversation what you think about and jemima? and they would be like what? i will tell you why i'm asking the question in a minute that do me a favor and tell me what you thing. what i realized is that many people, black people have many views on this and many white americans had confiscated views in a different way. i found a woman who runs a restaurant and natchez mississippi if you have ever been there. it is a gigantic and jemima but she is so large that the restaurant is in her hoop skirt. and she too has had a makeover. she has lighter skin and she has a reduction. but the woman who runs the restaurant said i don't understand why people of color denigrate her. why they don't embrace her. i was like,-- in my community so many of us were raised by women of color wh