just a little behind jemima sumgong and eliud kipchoge — who missed the world record by an agonisinge heat of cozumel taking its toll, even on one of sport's very best. being helped toward the line by his brother, alistair, one of the year's defining images. second—place, and second place overall in the world triathlon series. but there are some who won't mind being pipped to the line. just 13 minutes after leicester city won the premier league, another of the city's sons, mark selby, became the world snooker champion. quite a double celebration. even in this crowded year of sport, this corner of south west london remains centre stage, for two summer weeks at least. a history is rich in glory and triumph. still, for the british, wimbledon had remained, for so long, something just to watch and admire. more recently, and in 2016 in particular, there was so much here to celebrate. the crowds always come, and now with a little added expectation to go with all that hope. having lost the australian and french open finals, andy murray was again the flag bearer for british tennis, but these

so you see he paints in george washington carver, steppen fetchit, aunt jemima, et cetera. in his own words, this was his personal statement on the forthcoming bicentennial, 1975. robert shimamora does the same thing, you've probably seen this, it's in the national gallery of american art. same thing. another version of the crossing i wanted to draw attention to in my last minute is larry rivers from 1953, "the crossing." ail read my notes so i don't stutter and take up time. rivers' 1953 study of the crossing casts a fractured light on historical narrative, myth building, and human nature all together. no one, not even george washington, vaguely emerging as the figure of the horse off center, this is the guy, is readily identifiable. each man moves in his own murky reality, unlike the common cause shown by sailor/soldiers. rivers did this after reading about the chaos of war in the novel "war and peace." whether you agree with these artists' notion of history or of george washington, washington is so famous now he doesn't even need to be in a picture of george washington.

u get people like aunt jemima, betty crocker, the quaker oats guys. these kinds of personalities appear constantly in ads at the turn of the century. this theorize that this was a kind of bridge, that before consumers went to the merchants and trusted and knew the merchants. now they know the characters when the ads and they can frustthose -- trust those people even if they're not real. it's in some ways a replacement for that old relationship between the urban shop keeper and the customer. you don't really know them as well but you know the characters on the boxes. in some ways that's why they become so popular. they're sort of symbols of security ab -- and stability, people you can crust -- trust in these urban environments the you on get trademarks. campbell's soup is the probably most famous one, be the red and white label, that would allow customers to immediately recognize their favorite products. you notice in the ad is says look for the red and white label. trying to get people to change their behavior patterns. don't just look for any canned

aunt jemima doesn't exist.ssidy doesn't exist, but these people assume these second identities and they live them and make money off of them. is that what donald trump is one of the these products completely associated with him but they're not him? >> except that he and his brand at some point merged. so at some point in his youth there was a donald trump who was not a brand. but he decided early on under the tutelage of roy cohen and he's making his way to manhattan to become a rich playboy, his owe persona meshlged with t mer image of the business and he has trouble separating the two even know. >> donald trump's lawyer worked infamously for joe mccarthy back during the red baiting days. and years later in 1984, trump pitched himself to the government as an arms control negotiator with the soviet yuchb and here's what kohn had to say about the role donald trump hoped to play with the russians. >> is it arrogant of donald trump to even suggest the idea or think about negotiating a trea treaty with the russians