jemima created the tadcaster stingrays. it's an inclusive swim squad for kids with intellectual and developmental disabilities. they reap the lifelong benefits of being part of a team. she's showing her swimmers that their worth included, they matter, and they can go the distance. >> i've always been a very sports person. my main sport was swimming, and it was a massive part of my life. i really enjoy the feeling of being able to push myself further than i ever thought i would be able to, get my head down and just forget about whatever worries are going on outside. will is my brother. he is also my absolute best friend in the world. he has down syndrome. will has always been will. i've never looked to him and seen him any different. swimming was one of those things that we found our whole family could get involved with, and we all went through our swimming lessons together, and we all achieved in our ways through swimming. it hit really, really hard that will wasn't afforded the same opportunities that my sister and i were.

jemima browning has been a swimmer all her life. she shares a love of the sport with her siblings, especially her brother will, who has down syndrome. when jemima realized people didn't have the ability to reach their goals, should he created the tad caster stingrays. it's an inclusive swim squad for kids with intellectual and developmental disabilities. they reap the lifelong benefits of be being part of a team. she's showing her swimmers that their worth included, they matter, and they can go the distance. >> i've always been a very sports person. my main sport was swimming, and it was a massive part of my life. i really enjoy the feeling of being able to push myself further than i ever thought i would be able to, get my head down and just forget about whatever worries are going on outside. will is my brother. he is also my absolute best friend in the world. he has down syndrome. will has always been will. i've never looked to him and seen him any different. swimming was one of those things that we found our whole family could get

jemima, for coming in, it is good to see you. —— thanks for coming in. still to come...e woman who's invented a hydrogen—powered drone. you're with worklife, from bbc news. now, while we are talking parties, let's talk about what we are expected to spend on a night out this year. britons are expected to spend more on nights out this year, than last year — as consumer spend increases from £67.05 a night last year to £69.64. that is apparently the average spend ona that is apparently the average spend on a night out. but we're also going out more. that's according to the deltic group, the uk s largest operator of late night bars and clubs. joining us now is its chief executive, peter marks. tell us about how the night—time economy is growing. it is amazing, most people think a lot of our economy going to be a tough time but going out is here to stay. i am pleased to say it. a roundabout 42% of people are going out more at christmas than at any other time of year and we have got a statistic on it for the first time. and they are going out because they love the big occasion.

now, we have got with this, a jemima gibbons this morning. a look at the papers.e of the top at google? yes, it really is the end of an era. larry page and serge brin started off at stanford with this amazing product that they couldn't imagine how far it would go, and in 1998. it was in a garage at the time? well, was it in a garage? wherever they were, it was... halls of residence at stanford! it was a tiny thing, now they are handing over. they stepped back a ceo is awhile ago, but it is interesting to see how their new boss will do now. he has kept a low profile so we do not know much about him. we know quite a bit about him, because he is the chief executive of google, has been for some time. that's true. he will now be chief executive of alphabet and google. that is one of the biggestjobs in the world. when we think about how pervasive googlies, one day we asked on this programme, can you live without google? because when you think about google maps, gmail, the cloud, google search, so many people were just using it all the time and don't even realise. yes, i

which the original brands were all about putting a sort of comforting space like uncle ben's or aunt jemima, much of it racialized in the nostalgia about plantation life so we look at the racial history of branding. and then where the no logo and, remember this is written in the late 1990s and this then completely new idea that humans like everyday humans, not celebrities needed to become their own brand in order to succeed in thiss newly precarios job environment. nobody can expect the jobs that these are the way to get ahead is to find your inner brand and project it onto the world and this is after we have seen celebrities do this. in the book i talk about michael jordan, the first super brand, but then we look at what is happening now with social media because when i wrote that 20 years ago, it was a pretty notional idea that anybody could be their own brand because anybody doesn't have the money to take up advertisements and actually do the work of projecting an image of oneself, but today because of social media, everybody who has computer access has the capacity a market themselves a