jen gruber is a serial entrepreneur best known for creating butler bags and starting empowered by jenrmt great to see you. >> great to see you too. >>> it is about getting your business off the ground. >> i think a lot of people wish to have an awesome startup and they kind of neglect what skills are required to launch the company. so i think if you could answer what kind of skills are important for a start-up founder to have. >> i know this is a passion of yours, brian. making sure that people are starting companies are actually doing it right. >> oh, yeah. >> what do you have to say to him? >> it starts with the customer. how well do you know the customer? how much do you know what they're thinking? are you inside their head. know their problems, challenges, the issues you face? your business is based for solving their problems and being able to know what they're thinking is critical. >> that's something they need to do. are there any particular skills? >> i think your ability to be able to pitch and to connect with people is critically important. i see so many people with great ide