officer, and jen groover has created the butler bag as well as her lifestyle brand empowered by jen gruberrst is about employees who remote completely. >> my question is how to best recruit and retain employees remotely when you have no physical presence or connection with them in the city in which they're working. >> i think this is a great question. i am in favor of employees working in the office if they can, but there are some cases where you need someone in a different city. how do you manage them? >> there's some cases when you're looking for the best talent, you need to offer flexibility to get to them. we do four things. the first, we hire right. so what i mean by that, we look for proactive people. people who will lean in and reach out if they are working remotely you need that mindset to be successful. second we invest in communication technology so there's no reasons why you can't communicate. the third is we make sure there's a travel budget. the fortunate thing is we have things like google hangouts that make the communications system quite affordable so we take the savings an