. >> when jen rosenbaum started generations photography eight years ago, she had no idea that her boutique boudoir photography business would grow into something much more than simply taking sexy pictures. >> i think people assume it's about sex, women taking off their clothes and being looked at like an object. but to me it's about exploring femininity. >>> in 2008, jen discovered she had a knack for making women feel comfortable in their own skin. a friend suggested she tag along on a boudoir shoot, she found her calling. she wasted no time getting started. taking glamorous pictures of women in a mikeshift studio she set up in her own bedroom. >> there were a lot of naysayers at that point that said you can't do that, it's not safe, it's not smart, why would you want people in your bed, what are you doing? i just tuned everything out, said, i don't care with this is what i want, it doesn't matter. i don't care what you think, this is what i want. >> her can-do attitude translated into a very savvy grass roots marketing campaign. newly engaged women planning their wedding. >> tell me abou