we really started to build the business of reddit, and that hit high gear in 2018, really, when jen wongoined as c.o.o., and she's really been my partner in running reddit and building this business. but we were -- we made a profit in the back half of 2023. we grew revenue three times as fast as costs last year, and so what's, i think, beyond the community of reddit and the platform of reddit is actually a very nice, special business here. our gross margins are very high. the high 80s and have been for a long time. so, even small improvements in revenue go straight to the bottom line for us, so this is truly, i think, a special company in profitability is -- you know, it's an important milestone for us, and we're getting closer and closer. >> i know jim has a question as well for you. jim? >> first, steve, thank you for being on the set. it's fantastic. >> thanks, jim. great to see you. >> absolutely. i wanted to know, you know, when you and i talked, it's just really important, i believe, that people who have been so important to your company, that the redditors get stock if they want s