you know that even seen the film exactly jendayi i mean this is very interesting is that we're doing it you mentioned business leader i mean there is these are the filmmakers and actors are making business for example out of bracelets that solves problems in africa selling bracelets. well no i think their message was really misguided the idea that you're going to make conan famous and to put his image on t. shirt with twenty twelve as he's campaigning for an elected office i think it was a truly misguided message and so no i don't think that that's going to solve the problem of the l r a i think it was intended in fact to be an emotional appeal to raise awareness to raise funding and to put pressure on american officials and i think that there were many flaws in the in the design of that campaign which i think julian i'll speak very eloquently about that it is the perspective of a westerner essentially invisible children took a global media and had a local message that was called pissed on an american and western audience it didn't take into consideration how it would impact uganda a