that's when jeni turned to her old friend john low. at the time, he had a big job at ge. >> i said, well, i love you guys and that sounds awesome and wholesome and i'd love to do it, but i don't think you need a ceo for a four-shop ice cream company. they said, no, you know us. we're kind of artists, and we've created something amazing. we need somebody to help us grow it. >> under his guidance, the company grew steadily, turning jeni's into a national brand. then everything came to a grinding halt when a crisis hit that threatened everything the company stood for. >> we were informed that one pint of our ice cream in lincoln, nebraska, tested positive for listeria. that moment, you know, lives on in my memory as the sort of before and after moment for me. i think of there's stress and then there's crisis. crisis is when there is a before and after. you go forward in a whole different way than you were before. >> the news was devastating. food contaminated with listeria could kill someone. with jeni's name on each and every pint, the p

that's when jeni turn to her old friend joe lowe.t the time he had a big job at ge. >> i said well i love you guys and that sounds awesome and whole some and i'd love to do it but i don't think you need a ceo. no no in, you know us. we're artists. we created something amazing and need somebody to help us grow it. >> the company grew steadily turning her ice cream into a national brand, healthy online sales and retail distribution to high end supermarkets then everything came to a grinding halt when a crisis hit that threatened everything that the company stood for. >> we were informed that one pint of our ice cream in lincoln, nebraska tested positive forlisteria. that's the after moment for me. there's stress and then there's crisis. crisis is when there is a before and after. you go forward in a whole different way than you were before. >> the news was devastating. food contaminated with listeria could kill someone. with jeni's name on each and every pint, the problem struck directly at the heart of this business built on a reputat

lindsay jenis is on the scene.rybody preparing for a briefing from the governor and mayor. >> we'll hear from them about 5:15 eastern and we see more police vehicles coming towards the scene of the crime. we saw the fbi evidence response team headed that way a few moments ago and this is treated as an act of terror. just to tell you a little more about that bike path that runs along the west side highway. after 3:00 this afternoon it would have been packed, joggers and bikers and people walking this is around the time just after 3:00 p.m. that school gets out and halloween and parents getting out early to gather their kids and take them trick or treating. i'm on the corner of a major street. chambers in downtown manhattan in tribeca. people are all over standing here with looks of disbelief on their faces. a lot of people saying it was only a matter of time. it appears that terror struck here once again in the heart of manhattan. >> that neighborhood there not all that far from ground zero, the site of the 9/11 att

jeni is a personal trainer and has family who lost their homes in the fires.'s just not sure how they're going to make ends meet. >> i think we're just overwhelmed and uncertainty is kind of scary. >> we will hopefully get by for awhile but we might have to make some hard decisions shortly >> reporter: while fires burn nearby, some vineyards are getting ready to open to tourists. at the raymond vineyard, workers are crushing grapes at a feverish pitch. the tasting room is open for the first time since the fires started. jeremy and erika moore arrived from tennessee yesterday. they considered canceling their trip, but decided the best way they could help people here is to give them their business. >> it's weird because on the one hand, a few hundred yards from here you can see them shuttling up with the helicopters fighting fires, but then here it's beautiful. they are doing some great tastings, and they are working outside on the crops. it's a weird combination of tragedy, but then at the same time business must go on, too. >> reporter: proprietor jean- charle