it is very encouraging for people -- people i'm jenlzing. there is more conscience going open. >> are more americans are you convinced that more americans are finding out more about what they're putting in their mouth and thus are willing to push back on companies? congresswoman slaughter said this is proof that pressure works. you must believe that. >> i absolutely believe that. i've worked with consumers for a large part of my career. and what i've heard from particularly consumers who have gotten sick from the food that they eat is, they had no idea. and more and more consumers are becoming more and more aware of what they eat and how that food is produced. so i think there really is a sea change that's happening as a result of fooding super-size me a few of the other films that have been mentioned earlier in the program. >> so what's the next big battle? after this battle is done what is the next thing we should be looking to and saying, well, that shouldn't be in the food either. >> keep antibiotics moving, our coalition focuses on huma