. >> reporter: jennifer bergman is the owner of west side kids, an independent new york toy store, foundedere as children are shopping for their children. >> reporter: large retailers like amazon dominate the u.s. toy market. with that size they likely could absorb some of a tariff on china. small businesses like west side kids can't. >> where do most of the products in your store come from? >> china. >> kind of what percentage? >> 90 percent i would say. >> so if there was a tariff, would prices go up for consumer? >> absolutely. >> how quickly? >> probably instantly. >> reporter: bergman admitted she would have to pass the cost of the import taxes on to shoppers. >> i love this store. >> if prices were to go up, would that force you to shop somewhere else? >> yeah, it would be hard. >> reporter: as most customers turn to cheaper online outlets, small toy stores are a vanishing business along with the in-store experience. >> we're a toy store. it is a magical place to bring a child. >> so, henry, what are you looking for today in the toy store? >> i might get that. >> reporter: with highe

[laughs] >> reporter: jennifer bergman, is the owner of west side kids, an independently exited toy store her mother over 40 years ago. >> people that used to shop here is children are now shopping for their children. >> reporter: large retailers like amazon already dominate the u.s. toy market. with that size, they could likely absorb some of a tariff on china. small businesses like west side kids can't. where do most of the products in your store come from? >> china. >> reporter: and kind of what percentage? >> 90%, i would say. >> reporter: so if there were a tariff, wood prices go up for consumers? >> absolutely. >> reporter: how quickly? >> probably instantly. >> reporter: bergman admitted she would have to pass the cost of those import taxes on the shoppers. >> i love the store. >> reporter: if prices were to go up, would that force you to shop somewhere else? >> yeah, it would be hard. >> reporter: as more customers turn to cheaper online outlets, small toy stores are a vanishing business, along with the in-store experience. >> we are a toy store. it is a magical place to bring a c

. >> reporter: jennifer bergman is the owner of westside kids, an independent new york city toy store ago. >> people that used to shop here as children are now shopping for their children. >> reporter: large retailers like amazon already dominate the u.s. toy market. with that size, they could likely absorb some of the tariff on china. small businesses like west side kids can't. where do most of the products in your store come from? >> china. >> reporter: and some kind of what percentage? >> 90%, i would say. >> so if there is a tariff, would prices go up for consumers? >> absolutely. >> how quickly? >> probably instantly. >> reporter: bergman admitted she would have to pass the cost of the import taxes on to shoppers. >> i love this store. >> reporter: if prices were to go up, would that force you to shop somewhere else? >> yeah, it would be hard. >> reporter: as more customer turn to cheaper online outlets, small toy stores are a vanishing business, along with the in-store experience. >> we're a toy store. it's a magical place to bring a child. >> reporter: so henry, what are you lo

one of my favorites. [ laughter ] >> reporter: jennifer bergman is the owner of west side kids.that used to shop here as children are now shoppinger their children. >> reporter: large retailers like amazon already dominate the u.s. toy market. with that size, they can likely absorb some of a tariff on china. small businesses? like west side kids, can't. >> where do most of the products in your tore come from? >> china. >> reporter: kind of what percent imagine. >> 90% i'd say. >> a tariff. would prices go up for consumers? >> absolutely. >> reporter: how quickly? >> probably instantly. >> reporter: she would have to pass the cost on to shoppers of the import taxes. >> i love this story. >> reporter: if prices went up. would that force you to shop somewhere else. >> yeah, it would be hard. >> reporter: as more customerturn to cheaper online outlets small toy stores are a vanishing business along with the in-store experience. >> we're a toy store. it's a magical place to bring a child. >> reporter: henry, what are you looking for today in the toy store? >> i might get that. >> rep