it all began in 1968 when jennifer bice was a young 4h-er and her parents moved here from los angeles and started their farm with, what else but goats? >> being the oldest of 10 kids in our family, um, we all loved the goats and could teach them tricks and pretend like we were in the circus with them. but of course we each wanted to have our own goats. so, um, we were in 4h and we each had our own goats, and it added up to a herd quite quickly. >> and that herd quickly became the catalyst for a new, unique venture--goat milk. jennifer took over the operation with her late husband steven, and together with jennifer's brother scott, they embarked on a new career in goat cheese. popular today, back then goat cheese was pretty much a foreign concept to most. >> at that time, people would kind of back away, um, you know, almost gagging, when you would mention the goat products. but then, of course, uh, now, we do a demo and people are just running over and thrilled to try it because they've seen it, they've heard of it, they've read about it. >> thanks for its versatility and unique flavor