jennifer hyman is the ceo and we asked her how the company is harnessing mobile shopping. >> our mobileiness has exploded since we launched our app in october. 40% of our traffic is coming through mobile and the engagement of mobile users is seven-10 10 times the engagement of people just on the web. we see it primarily as a browsing platform. tois easy between meetings daydream about dresses and accessories for five minutes when you are online at starbucks and the other thing is it is a seamless way to track your order. women are going on and figuring out when exactly my order is going to show up at my house. >> you also opened to retail locations in new york and las vegas. how do you balance the physical retail side with the online side of the business? >> our customer is this ogre woman. -- our customer is this go-getter woman. we built the stores as technology first storage. she is is coming in and trying on 15-20 dresses for her upcoming occasions and that information of what fit her and how to accessorize the look is being stored in a virtual closet which she can access on her pho