jennifer sey, what was your career path at levi's? >> slow and steady almost all the way to the top. i started in 1999 as marketing assistant entry level, lowest of the low and worked may way up to chief marketing officer 2018. held that pose a long time, most people average 10 years, 18, 20 months, they get fired, but i did a good job. helped the company go public. became the brand president and outspoken about the need to open public schools during covid and after a two-year conflict internally i was told there was no place for me at the company. a cmo. what's the job of a chief marketing officer? >> let's see, how can i put it into words. you're responsible for the brand's image. responsible for generating demand revenue, profitable revenue ideally. but really, you know, all of the communication that goes into establishing what the brand stand for, what the products are from the brand, all of that. all of the advertising, the pr, and the very search marketing, what the website looks like, what the stores look like, a lot of stuff.

. >> host: we want to introduce you to jennifer sey. her book is called "levi's unbuttoned: the woke mob took my job but gave me my voice". jennifer, what was your career path at levi's? >> slow and steady but almost all the way to the top, i started as a marketing assistant entry-level, lowest of the low but worked my way up to chief marketing officer by 2013, held that post for 8 years which is a long time, those people averaged 18, 20 months tenure and get fired but i did a good job, helped the company go public, became the grant president but then i was very outspoken about the need to open public schools during covid and after a two your conflict internally i was told there was no place in the company for me anymore. >> host: what is the job of a chief marketing officer? >> you are responsible for the brand's image, responsible for generating demand, revenue, profitable revenue, ideally, but really all the communications that goes into establishing what the brand stands for, what the products are from the brand, all of the advertisi

so i was a real life warrior to do you still tweet from at jennifer sey?i do and what do you tweet about life covered. i treat a tweet i well i don't really have any rules for myself anymore. so i get to tweet about whatever i want. i definitely talk a lot about the impact to children. i don't want anyone to forget about this. it cannot happen again. our kids are suffering. this has impacted a generation of children. i tweet about issues of, you know, censorship, other various illiberal isms are happening right now in country. i don't know anything that interests me in the news with the benefit of a little bit of hindsight and time, would you change anything that you did during this period? no no, i think i did the right thing and i was true to myself. and so i you know, i try to be grateful that i have the to say anything i want. there's nothing anyone can do. i'm not hurt by the names. they call me now. so i don't regret any of it. yeah. who's chris and what happened? chris is? my brother. we used to be close, so i thought we did not agree on code and po

. >> jennifer sey, levy's unbuttoned, the woke mob took my job but gave me my voice. >> this year marks3 years on shining the spotlight of nonfiction authors and their books. 16,000 events. book tv is provided viewers with 92,000 hours of programming on the latest literary discussions on history politics the and biography. you can watch book tv on c-span2 or online at booktv.org. book tv 25 years of television for serious readers. >> weekends on c-span2 are an intellectual feast. every saturday american history tv the documents america's story and on sunday book tv brings you the latest of nonfiction books and authors. funding for c-span 2 comes from the television companies and more including comcast. >> you think this is just a community center? no, it's way more than that. >> comcast is partnering with a thousand community centers to create wi-fi enabled so students from low-income families can get the tools they need to be ready for anything. come cost along with television companies support c-span2 as a public service. >> so matt is wonderful to be with you and delight to be able t

the author jennifer sey, she's tweeted that universities, corporate dei departments, leftist activistsis murders as dee colonization. what do you think? >> yeah. i think they've set a precedent in which they've commented very publicly and forcefully in a knee-jerk way especially during 20209 with the black lives matters rallies, and they've set the precedent that organizations and colleges apparently are entities with opinions. and it's really terrifying to see just how silent so many of them have been or at least how ambiguous so many of them have been in condemning -- elizabeth: look what they get upset about. they think misgenderring should be a claim -- >> absolutely. elizabeth: but raping, murdering and parading dead, innocent women's bodies around saying that's what they deserve? they speak about social justice, ant ukraine. why -- about ukraine. why are they so conspicuously silent on the level of terror on the level of isis? >> absolutely. words are violence, they make that argument, yet they're conspicuously silent on condemning actual, horrific violence perpetrated against in

>> host: jennifer sey, "levi's unbuttoned" is the name of the book. the woke job took my job gave me my voice. >> be up-to-date in the latest in publishing with booktv's podcast "about books" with current nonfiction book releases plus bestseller lists as well as industry news and trends through insider interviews. you can find "about books" on c-span now, our free mobile app or will you get your podcast. >> i'm kevin butterfield but director of the clocks in at the library of congress. it's introduce today's speakers. the kluge center by lewis one of the sponsors of this year's festival. we are proud to help bring america's most beloved writers here to join us. the kluge center works to bring scholars to work in the collections of the library of congress for up to a year to study intensively and extensively and to produce great works of the sort you get to hear about at the national book festival. welcome to produce joining us live on c-span today. we areli proud to partner with c-span again this year for today's event. our next program features r. k.

seis veces más.* libera frescura con cada toque con los intensificadores de aroma para lavado de downy. jenniferreÓ tambiÉn? porque no me han invitado. [risas] jessica: mejor vamos hablar de julion Álvarez. continÚa con su gira por la uniÓn mexicana. pronto va llegar estados unidos. veremos lo que respondiÓ a la prensa para ver si se atreve con los tumbados. tambiÉn el mensaje la nueva generaciones de cantantes como peso pluma, eslabÓn armado. vamos a verlo. [sonido ambiente] juliÁn Álvarez: sabemos que esto de la mÚsica es temporal. cinco, 10, 20 aÑos, no sabemos. muchos han durado tanto como juan gabriel, vicente, tigres del norte, pero si nos ponemos a hacer una lista de todos los que nos dedicamos a la mÚsica no sabemos. hay que disfrutarlo. lo actual es otro tipo de mÚsica, otro tipo de letra. por edad a lo mejor yo no lo harÍa. francisca: no lo entendÍ. alan: no lo harÍa. dice que estÁ muy feliz y contenta con lo que Él hace. karla: estÁ haciendo su gira. creo que es vÁlido porque estÁ siendo fiel a su esencia, a su gÉnero. francisca: me cae muybien. jessica: todo en "despierta amÉrica" y