that's what jenny britonbauer of jenny's ice cream values most in her employees and partners. and that is exactly what got her business through a crisis that could have tanked the company but instead strengthened it. salty caramel, pistachio and honey. is your mouth watering yet? jeni's splendid ice cream with its trademark container is known for its ingredients, and its very unique flavor combinations. >> i want that one. >> it's a brand built on quality. and it's changing the way we think about american ice cream. and, it's not cheap. at about $10 a pint, you pay a premium if you want to experience the distinctive taste of jeni's. >> we believe if we are making the word's greatest ice cream, people will find us. our north star has to be making the world's greatest ice cream. >> reporter: jeni has dedicated more than half her life to perfecting the art of making ice cream. her obsession started when she was a kid. but it wasn't until college in the free spear itted art student dropped out of school to open a scoop shop did she realize it was a calling. >> it's delicious and i