the people who are watching oprah or listening to what jenny mccarthy said we're not talking about 15-year-old boys, looking for old issues of playboy. we are talking about parents who relate to another parent talking about their experiences. and their experience with their children. this is a little bit distinct. we get to the same an end point we do with climate change and others things. the way you get there is different. >> it is probably harder in what you cover remain stream reporters in publications like the l.a. times to ignore someone who has a ph.d. in front of their name. when you look at this why is it time after time there is this false equivalency in these articles about global warming or any of the other topics you have written about? >> i keep getting asked that question by journalists. you tell me. it is your business. it is the mystery to me why this is so different. on one level it is understandable in journalists who have a deadline and are not a specialist in science could be confused by these issues and think i need another voice to give me a different perspectiv