. >> rose: we conclude with a conversation about virtual reality in jeremy bailenson's stanford virtual human interaction lab. >> people will be able to do anything you can fathom, experience something wonderful, horrible at the touch of a button and the brain is going to treat that as if it were a real experience. in other words, humans have been around for a very long time. we have not yet evolved, the brain hasn't, to really understand the difference between a compelling virtual reality experience and an actual one. >> rose: and how is it we can do this? >> from a technological standpoint, we've likely seen a tipple point in the last year or two years so for the first time ever we've had a very large industry pouring in billions of dollars with hundreds and hundreds of engineers and a problem that was very difficult to do before, for example tracking your body movements or having really light visual displays, those are getting solved now that there is engineering behind it. >> rose: scott anderson and jeremy bailenson when we continue. >> and by bloomberg, a provider of multimedia ne

. ♪ avtk"0 charlie: jeremy bailenson is there, the founder and director of stanford university's virtual interaction lab. he is a cofounder of a company used by football teams to train athletes with virtual reality experiences. welcome. we have on this program talked about virtual reality. tell us what it is and why it is important. jeremy: it is a medium that puts you inside of a medium. you are moving your body, the sights and the sounds and the touch change as a function of how you move. in the physical world, every time you move, there is a perceptual reaction that is appropriate. it feels like you are actually doing something. for the first time in human history, people are going to be able to hit a button and have any experience you can fathom. go to the top of kilimanjaro, experience something wonderful, experience something horrible at the touch of a button. the brain will treat it like a real experience. we have not yet evolved to understand the difference between a compelling virtual reality experience and a real one. charlie: how is it you can do that? jeremy: we have releasin