ready to rock 'n' roll. >> jeremy davis, ready to rock 'n' roll.you what you're up against, we'll set up your board: 14 questions between you and that $1 million. you have your three lifelines up there. nothing in yire." [cheers and applause] [dramatic musical flourish] $500 question starts you off. good luck. here we go. because the mattress tag warning "do not remove under penalty of law" is meant only for the seller, the wording now clarifies that it can only be removed by whom? >> [laughs] those are very funny, chris. i'm gonna take a wild shot and say, "can only be removed by d, the consumer." final answer. >> but i'm still scared to death to do it. i don't do it. that was the way i was brought up. >> i don't either. >> like some team's gonna break into my house. at $500, going up to $1,000 with this. credited with starting an indianapolis 500 tradition, what type of milk did driver louis meyer drink after his victories in the auto race in the 1930s? >> i'm gonna say-- again, take a wild shot and say "a," buttermilk. final answer. >> what quen