emily: also, jeremy gorman going to netflix. we recently had jeremy here on the show. what do you make of this? >> this is part of this restructure. all of jeremy corbyn's businesses are shifting to a new chief operating officer that they have promoted from their engineering team. i think an analyst at d&b securities summed it up best. they said, we don't really know who's in charge of the ad business. there will be another part of this process to ensure leadership at snap can show they can lean into the world that jeremy is exiting. she is a seasoned ad executive. she is strong on the ad sales side and has experience in other tech companies. they have a bit of a gap to fill. the business is the moneymaking arm of snap. they will not be reporting to a brand-new executive. investors are happy to see cost cuts today, but i will guarantee that is going to be a place they are watching because that is the bread and butter of snap's topline. emily: has been a lot of tumult in social media for different reasons. meta are laying off a bunch of contractors and doing a big pivot

year netflix is working as fast as it can to figure out its ad-supported service and they hired jeremy gorman is responsible for architecting snap's ad business to get this ad business off the ground they're partnering with microsoft, this is an interesting decision while there is a lot that still has to be figured out and i would assume that jeremy gorman and the team of people that she's going to bring in there will have some ideas about how they want to formulate this business. one thing is clear and that is that netflix wants to charge a very premium price for these ads because they only want to have four minutes of ad time per hour that's in line with some of the other streaming services and some have five minutes of ad time per hour and if you think about how many minutes of ads are on television which could be 14 minutes of ads per hour, this is a lot fewer ads and they'll only have them in the beginning and the middle and they want to make sure advertisers are reaching the right consumers the key thing to be able to charge premium prices for ads is they need to know they're incredibly