the world's most powerful environmentalist so jeremy grantham is the head of asset management for g.m. . and he's talking about global warming and he says global warming is bad news finite resources as investment advice therefore that you should pitch the global warming story as an investment story but the interesting thing is i think he's he's really wrong here when he says that is americans are just about the worst dealing with long term problems down there with us. but they respond to a market signal better than almost anyone they roll the dice bigger in quicker than most i think he's referring to things like the threat during the sixty's of sputnik which got a response right away to put a man on the moon and america on the space race. so he's saying that if you could position this in such a frame as this that it were to acquire this type of gung ho attitude and it's an investment device or there's an urgency behind it that people would get behind it but you see the problem here as i see it is that that would require leadership i think it's kind of the opposite max i thought of as