jeremy greene is the author of this book. "generic: the unbranding of modern medicine." thank you for your time. >> guest: thank you so much, peter. >> and now we want to introduce you to bernadette wegenstein. she's written a book called "the cosmetic gaze: body modification and the construction of beauty." first of all ms. wegenstein, what is your role at johns hopkins university? >> guest: i am a research professor in german languages and literature and i created and directing a center for youth media studies and we curate resident who bring in topics you know anything culturally important through various media whether it be video installations or other art pieces that are usually informed by the moving image which is kind of the idea of media. other than that i teach. as a research professor and teach two classes which is great because it gives me enough time to write books which is what my work is all about. >> host: so how does this book tied into your work here at johns hopkins? >> guest: of course it does. i am a humanist, kind of trained in a very old-fashioned

jeremy green who is a professor of medicine here at johns hopkins, university. dr. greene what's the definition of a generic medicine? >> guest: oh a generic medicine is supposed to be the same as a brand name medicine. we think of them as identical they are the same molecule, they're supposed to perform in exactly the same way except that they're not exactly the same. we want them to be cheaper. we look at a generic drug as a way of gaining more access and affordable price to medicines which, when they're previously available only by a brand name under a monopoly are much more expensive. so a generic drug in some ways is a concept it's a very contested object, and it's a very recent object over the last 50 years. it's become a key point in attempts to help american health care be more affordable at the same quality. in some ways it's been remarkably successful as a set of policies. in 2014 more than 84% of all drugs, prescriptions filled at the pharmacy were filled generically. trillions of dollars have been estimated to be saved because of substitution of cheaper

jeremy greene, professor of medicine at johns hopkins university. dr. graham, what is the definition of a generic medicine? >> a genetic medicine is supposed to be the same as a brand-name medicine. they are the same molecule. they're supposed to perform in the same way except they are not exactly the same. we want them to be cheaper. we look at it as a way of gaining access to affordable price, which previously was only buy brand-name and were much more expensive. a generic drug in some ways affects the contact over the last 50 years. it has become a key point in attempts for the american health care be more affordable. it has been remarkably successful in set of policies. 2014, with an 84% above the prescription filled pharmacy was still generically. trillions of dollars because the substitution issued for generic drugs are brand-name drugs. the generic drug has been a problem over many years and that was one of these drugs be the same. i elaborated structures to be exchangeable and yet there are exactly the same. if you like at the networks approve f

follow the rationality of the entire population spent johns hopkins professor of medicine, doctor jeremy greene is the author of this book "generic: the unbranding of modern medicine." thank you for your time. >> guest: thank you so much peter. >> you are watching booktv on c-span2 with top nonfiction books and authors every weekend. booktv television for serious readers. >> saturday, january 24 this national read-a-thon day. as part of a fundraiser for the national book foundation's educational programs, organizers have asked participants to pledge for hours to reading. throughout the week book tv asks viewers on social media what they were reading. here are some of the responses. let us know what you're reading for the national read-a-thon day on her facebook page or underwear using hashtag time to read, and go to penguin random house.com/read-a-thon for more information on how to participate. >> joining us to our booktv, as recent book is called the republic of imagination. where did this come from? >> guest: as soon as i finished my last book my last chapter in reading i kept thinking of th

the store owner got the idea after seeing green bay packers players like former cal quarterback aaron rodgers pull on jeremyd. he works for the team on game days. >> seems to work. they have won all their home games. so i don't know if it's a lucky beard but i figure if it works, it works. >> the shirts go for $19 and appear to be selling pretty well. they may not help the packers win but they are helping the store owners pad his profits, at least for a little bit. >>> up next an all day give-a-thon making a difference in one bay area city. >> unique items being auctioned off. >>> i'm cheryl jennings in the abc 7 newsroom. new at 5:00 san jose police make an unprecedented move. the new mandate for every patrol starting tonight. >>> and why a decades-old tribute to the civil rights era is coming to the end of the line. >>> abc 7 and espn are your home for college football's biggest games. tomorrow you will see the buffalo wild wings citrus bowl here on abc 7 at 10:00 a.m. or on the watch abc app. then the college football playoff semifinals, the rose bowl is at 2:00 p.m. and the sugar bowl at 5:30. you can s

that basic light green offering be at pg & e rates and include build-out with the expansion of the program. once we have established that financial stability that jeremy just referred to. to remember that investment in generation may impact rates and affect customer retention. i mean that both in effect customer retention in a positive way as well as a negative way if we don't get the numbers right and pay attention to the cost profile. the study i think has been very helpful and while we've collaborated on this report we've also been working as general manager kelly referred to on a business plan effort. that effort will outline our business opportunities including cleanpowersf and help us tart our effort to bring the hetch hetchy power system to san francisco in a financially stable manner. that business planning effort will be discussed with our commission over the next couple months and should result in a finished product in the spring. that's our target. with the completion of the enernex report it is our goal to complete the program design. the program should lead for affordablity and offer more associated jobs. consistent with the enernex recom

green and yellow to threads that look similar to ohio state colors. >> oregon will be a blur no matter the color of the uniform. you're so right, chuck. jeremydream. expecting a clash of the uniforms and raking in the money. and the oregon smuk tweeted, they could dress like batman for all i care as long as they win. go ducks. good on you lou. thanks for being with us. neil: think things are chilly outside the capitol? there's down right frosty inside the capitol. the record number of republicans giving john boehner the cold shoulder. not enough to make him speaker, but enough to make him think. just because john boehner shook off the rebellion on the right doesn't mean he's loved by everyone on the right. six out of ten regular republican voters just don't want him as speaker at all. they didn't get their wish. their fear is he's too mooshy and moderate and too interested in settling with democrats and not taking the fight to democrats. a former house speaker on how this one rallies

green arrows there. the dow adding 14 points at the open. the nasdaq futures have been opening, not gaining as much at the opening. we are joined by jeremye market opens, stepping in to help us figure things out, let me ask, not a lot of people remember or know that the bush administration wanted you to join the federal reserve. you declined. we are seeing central-bank action at its best. what do you make of this move? >> i am not surprised at all by the move. the reason is because of the sinking euro. the euro has gone down to around 115 and might go down even more. basically, swiss said, i will not time i shift to a sinking boat. so really, what they're doing is revaluing it. i really do not think they had terrible international consequences. it is almost entirely due to the euro sinking. you would not see this swiss bank action. >> was this also in anticipation of a move by mario draghi coming up? >> yes. i think the market is discounting a healthy around of qe by the european central bank. mario draghi kind of smiling at the exchange rate. i was oh is puzzled how it stood up there at 135 40 at so long. finally, we are getting that mo