jerome kim is director of the international vaccine institute. >> we're seeing now very high rates oftion not only in east asia, but southeast asia as well. and all of these things bode well in the long-term. >> reporter: still, long lines form outside public testing stations. everyone always wears a mask. and the government has reimposed quarantine for travelers. but nothing like china, which has taken the hardest line. it's virtually impossible for foreigners to get in. while the government, as it did recently in inner mongolia, sticks to its zero covid policy. armers of workers lock down whole neighborhoods to catch every single case. thailand has taken the opposite approach. its airports, even with omicron on the march, are still busy. travelers arrive into bangkok, once the world's most visited city, have to be tested and screened these days, but they are still welcome as they come with desperately tourist dollars. it's becoming clear that booster shots will be key in managing an omicron outbreak. so asian governments are now pivoting to that, but it's a tall order with so many p

jerome kim is director general of the international vaccine institute in soil. he says it's time for more forceful messaging. so as a, as a medical professional, we always believe. and i think you heard one of the physicians earlier say, we need to have the right information. we actually need to do more than that. we present been presenting the correct information about the ability of vaccines to reduce infection by 5 times to reduce hospitalization and death. by 10 times we can talk about the risk of severe complications of copays infection in the unvaccinated versus the vaccinated. and we've talked about it and we need to be forceful about that message because oma kind is adding a new level of danger because it's coming on top of a delta outbreak that has already filled the hospitals in korea. so we need to be more forceful in the messaging. we need to change the messaging. now you heard about the newspapers and the television, but are those reaching the people we need to target now? the high school children, they are the kids in high school. the young youtube

jerome kim is director general of the international vaccine institute in so all he says it's time for more forceful messaging. so as a, as a medical professional, we always believe. and i think you heard one of the physicians earlier say we need to have the right information. we actually need to do more than that. we present been presenting the correct information about the ability of ac seems to reduce infection by 5 times to reduce hospitalization and death. by 10 times we can talk about the risk of severe complications of copays infection in the unvaccinated versus the vaccinated. and we've talked about it and we need to be forceful about that message because alma kind is adding a new level of danger because it's coming on top of a delta outbreak that has already filled the hospitals in korea. so we need to be more forceful in the messaging. we need to change the messaging. now you heard about the newspapers and television, but are those reaching the people we need to target? now, the high school children, the kids in high school, so that young youtube, with 26000 followers are we

romaine: jerome kim, the director general of the international vaccine institute.delphia semiconductor at a record high. you're watching bloomberg markets. we will be back in a moment. ♪ romaine: christmas may be over, but the santa claus rally started today. we forget the santa claus rally is not the lead up to christmas, it is last seven days of trading after christmas, starting today. starting up a good note. the s&p 500 at a record high. the nasdaq less than 1% from a record high as well. paul: exactly. for folks in this market it will pad their performance at the end of the year. a lot of folks are chasing performance because we had such a good year and it, a lot of people by surprise. there is a lot of worry that kept a lot of folks out of the market or underweight the market and are trying to chase some of the performance. romaine: that is still keep -- that phrase you used, chasing the market. what do we get in 2022? paul: there's a lot to be concerned about, particular rising interest rates. we'll see how the market behaves. we will have more coming up. th

jerome came joins me now from solely as the director general of the international vaccine institute, an independent non profit international organization based in sol, founded by the un day pay. mr. kim, thanks very much for joining us. clearly vac same hesitancy is a problem in south korea, but it isn't only there what more can be done to convince fact same skeptics. so as a, as a medical professional, we always believe. and i think you heard one of the physicians earlier say we need to have the right information. we actually need to do more than that. we present been presenting the correct information about the ability of vaccines to reduce infection. 5 time, reduce hospitalization, and i, 10, we can talk about the risk of severe complications of koby, an infection in the and vaccinated versus the vaccinated. and we've talked about it, and we need to be forceful about that message because oma kind is adding a new level of danger because it's coming on top of a delta outbreak that is already filled the hospitals in korea. so we need to be more forceful in the messaging. we need to change the messaging. now you heard about the newspapers and the television, but are those reaching the