>> let me explain to you that we had jerry costello there for many years. conservative democrat. he represented the area well. he was constantly in touch with the people. the concern that had come up was that this congress or bill enyart was not keeping in touch with the people. they'd become used to jerry costello's trial which was constantly in contact. they knew him all over the district. and in a short period of time i realized that was not occurring. i actually talked to a democrat state legislator who said, i do not know him, and he was in the district, and that is not what these jobs are about. they are about servant's positions, and i was able to look at that and then spring board on the other issues that were out there. of course we also had a videotape that was from my experience on the floor as a floor leader, that we didn't know whether they would use or not. but we had to figure out how to build our name recognition. >> this is the one that got you the nickname of melt downmike. plain to our viewers. this became viral. >> it did. is it the rated