rating, no pun intended at all, is brian wang, analyst of barclays and then on the news line, jerry herman with stifel nicolaus. i want to hear from you, first of all, brian. an overweight rating i wonder how much is due to the slim down from jessica simpson or just unrelated? >> i think the number of different positive catalysts that are coming up, including you the new advertising campaign featuring jessica simpson, but i think also they have a new program launch coming at the end of this year which typically does drive combined with new advertising campaign which typically does drive, you know, increased revenues, attendance at the meetings and retrospect, earnings as well. >> what is so special about the new program? >> typically redo the program, make a major innovation every two to three years, haven't revealed what the details of the changes are yet. for example, in late 2010, they introduced points plus, which drove tremendous growth in 2011. >> brian, i believe they have got a new cfo and you are going to be meeting with the cfo next week. what are you going to ask him? >> i think