. >> jerry kessler ran a large dietary supplement company, was a very strong-willed character, >> the fda is going to limit potencies of vitamins, which is what they've said. the fda is going to take herbs and make them drugs... >> and he called together every leading manufacturer to come out to his ranch in california, which used to belong to ray kroc of mcdonald's, okay? so, jerry basically stands up before the group and says, "this is either the end of our industry or a new beginning, and we have to defend our interests." >> narrator: jerry kessler would turn out to be a very effective lobbyist, joining forces with powerful political friends. >> today, we honor the wishes of 100 million people: consumers of dietary supplements. >> narrator: friends like senator orrin hatch of utah. the senator declined to be interviewed. his state is seen as the global center for dietary supplement manufacturing. his son has lobbied for the industry, and hatch himself has owned shares in at least one supplement company. he's never hidden the fact he's a believer. >> we know that the american people