. >> inspiration for the movie "jerry maguire" talks about his football. >> i called it a ticking time epidemic. sherman. >> he twerked his way into the national consciousness, taking a page out of miley cyrus's book. >> when you started off the term super agent didn't exist. if you think about it player representation didn't exist as it does today. how did you start that, and why? >> the reality is there was no right of representation when i began. i remember calling up mike brown of the bengals to represent a player, and he said, "we don't deal with agents" click. that was that. mostly players had their parents tore did it themselves. the roll of an agent is to serve as a buffer. years ago i asked steve bartkowski in the first negotiation whether he wanted to hear every fact that went on between me and the general managers. and he said, "sure, it's my life, i want to hear it. i said steve, they'll say no so complimentary things about you. "no, i'll be fine." we get into the negotiation and the gm says, "not so fast, his back is a little bad. this wasn't a strong craft in quarterbacks

. >> inspiration for the movie "jerry maguire" talks about his football. >> i called it a ticking time epidemic. sherman. >> he twerked his way into the national consciousness, taking a page out of miley cyrus's book. >> when you started off the term super agent didn't exist. if you think about it player representation didn't exist as