jerry lewis. >> jack and trotter brought a real new york glamor and sophistication and connections that vegas really hadn't quite seen before. he was close with frank sinatra and dean martin and jerry lewis, nat king cole and this great big world will be mine, little girl, when you're mine, all mine. they were all at the sands. so the sands became known as the premier spot for top name entertainment. >> nowhere else in the world is there such a concentration of famous entertainers. yes, indeed. nighttime is always a fun time in las vegas. >> but this didn't just happen. it was designed this way. we are bringing people here from all over the world, all over the country, with advertising. that's what we do. >> by 1955, las vegas really becomes the place where people in america went to party. >> they elope, they come out to get married, they come out to gamble. >> they come out to see shows. where are you going to get that? >> everybody's looking for a hero. >> and chris wanted to change the world. >> people are literally walking because of him. >> i wouldn't have missed this for the world. >> super man. >> the christopher reeve story coming in february on cnn. >> now's the