. >> as the fictional sports agent, jerry mcguire found out -- >> that's how you become great, man. >> manifestos usually do cause a change at the company. mainly, the manifesto author does not stick around to see that change. >> what are they doing? >> they fired jerry mcguire. >> the peanut manifesto written by garlghouse, comparing it peanut butter spread too thin by too many efforts. it was picked up by the press for its unflinching accurate portrayal of a company in trouble. garlghouse actually stayed for two years following the manif t manifesto leading a mass exodus in 2008. now, he's at a company with even bigger problems, america online. once an internet giant, they suffered through a disastrous merger, probably one of the worst in american business history and a radical shift in the way people use the internet. garlg house is now aol's highest ranking man in silicon valley. fred garlghouse, president of consumer applications to yahoo and once so loyal, he shaved a y in his head and it has peanut butter. joining us from forbes, you are one of the first people to lead aol beca