jerry smith is a media reporter for bloomberg news. he spoke to pimm fox and olivia stearns earlier today. >> this moment right now is actually critical. more and more people are starting to cancel their cable tv subdescriptions and watch tv over the internet. over the last quarter, pay tv distributors lost more subscribers than they have ever lost before. the timing for this service is actually very good. >> can you explain what is apple tv currently, and what is this idea to offer live streaming television in addition to what you can get now? >> apple tv is a set-top box you have in your home and you can watch very apps on there. >> you can watch a variety of television programming as well as any kind of movie you want? >> right. what apple is trying to do with this live tv service is a little different. this would be for about $40 a month, you would get maybe 20 or 30 chance. the sticking point with the cbses and the foxes of the world is price. if apple wants to charge $40 for this service, but at the same time they want to get as

jerry smith is a media reporter from bloomberg news and he joins us now. significant is the delay? apple has been talking about rolling out a tv service for years. they are late to the game. it's not like with the iphone where they invented the category or itunes, where they changed the landscape for digital media. does it matter that it's late? reporter: this moment is critical. more and more people are starting to cancel their cable subscriptions. justice quarterly atv subscribers lost more subscribers than they have ever lost before. what is apple tv currently in what is this idea to offer live streaming television in addition to what you can get now? reporter: apple tv is a setup box you have in your home and you can watch -- pimm: you can watch television programming is any -- as well as any kind of movie you want. reporter: what apple is trying to do with this tv service is different. for $40 a month you would get 20 or 30 channels. the sticking point with the world'sd fox's of the price. apple wants to charge $40 for this service but at the same tim

smith transfixed and i to host your show. stuart: college tuition going up. you know that. jerryity that cause $42,000 a year. why 42 grand a year? >> your credit flow. at syracuse university, 200 of others so-called managers only manage one person. it is absolutely true. the way that it works on college campuses space out much. they've hired so many people to run their systems if they have very few faculty and a lot of administrators pushing paper. syracuse and we will offer people money to leave. in the real world what you do is fire a bunch of people at move on. that is not what is happening here. they offer than half the annual salary to leave by the end of the year. at syracuse, the administrative cost rising twice the level of revenues. fewer people going to school these days. now the 3000 institutions are competing for fewer and fewer people coming through the front door. these are the changes that have to be made. i don't think they're doing it the right way. stuart: glad to see it happening. you've got to cut somewhere i'm not a good place to start. maybe now we get a re