it was jerry yang. he just got his phd him and his partner so this is the world i got exposed to. so when i saw that, being an entertainment lawyer and in my culture, i saw there was nothing there was only 2000 links. this is before the world wide web so that's when all graphics and sound and video was added before that it was just text science and dod with the department of defense. so i decided there was something here so i went back to l.a. and that's when i started. and i would be with him on the phone and go back and forth and finally i said not black that's too hard so we came up with that noir. >> that's one of my favorite parts of that particular conversation in the book. >> you and malcolm, david was approaching middle-age lawyer,. >> weight. [laughter] i was only 30. [laughter] >> this is malcolm he was a young geek his vision was dead on but malcolm was there to remind david of the execution of his proposal of that technological charm. he suddenly realized the network of black culture was an opportunity for the venture that began exploding in their minds. first out of t