for jesse contreras, that means pulling the mask out of storage. he says it's not a big deal for him. or most people working out today. >> it don't bother me. i know some of my buddies that come to the gym. we have to wear it again? yeah, sorry. but it doesn't affect me much. >> reporter: on the other hand, employees at recycled book store in san jose hopes they put a stop to harassment like this. anti-maskers coming into the store, refusing to wear a mask and disrupting business. >> now we've gotten to the point people are tired of this care. and that hurts the worst. we lov if we're just a prop for them to make a point, what am i doing? >> rep group of tech compan to the office. something at least one business watcher says may compel bay area residents to mask and vax. >> the livelihood of your career, you have to make a calculated decision on how much risk tolerance you have. >> reporter: booking appointments for their own shots. in san jose. nbc bay area news. >> the rapid spread of the delta variant has some northeast bay calling for the delay