jesse meyers, the editor of beverage digest.t named martha jones, who, incidentally, now works for coke, who was instrumental in developing these new products that rc was very innovative about. she has been called by many in the industry the mother of hfcs. she made sure that this product was up to the exact specific levels of each of these franchise firms and could be used interchangeably with sucrose. because american farmers produced corn so efficiently, refining those ears for sugar makes high fructose corn sweetener about 10% cheaper than sugar from beets or sugar cane. the dictates of the marketplace say you must be a low-cost producer. in the soft drink business, this is particularly so. it's driven by the high-volume low-margin producer, any edge that you can make, that you can get, any minute thing you can shave off that makes the racer go faster, the better off you're going to be in the marketplace. would switching one sugar for another affect the product's taste and its sales? manufacturers made the change very slowly