i'm going to send you that article, but i want to follow up, jesselyn, about. q and and i'm curious, you know, at this point in your work if you have a perspective on kind of where this came from and what has allowed it to take root so strongly not only in the lives of these families, but just generally as the movement itself. do you have a sense of that? yeah, i think one thing i've learned in doing this reporting, i think, is that conspiracy theories are a means to an end for. all parties involved for the people who produce them and disseminate them. often there's a monetary motivation or a political one, and for the people who consume. maybe it gives them a sense of community or a sense of purpose, or maybe it makes them feel smart to have knowledge that their friends and family members don't. and so how it got to this kind of boiling point. it feels like we're at certainly we've seen it a lot of right wing media outlets kind of fanning the flames. we've seen certain political figures. but i think with the pandemic, many of us experienced and heartache and l